What is Affiliate Marketing?
If you want to know how to start affiliate marketing, you might want to figure out what it is in the first place. There are many ways to define affiliate marketing. It all depends on what exactly you are trying to find out. Also, when looking for methods to become an affiliate marketer, you should know that there are many types of marketers.
In its simplest and most pervasive form, affiliate marketing is the process of taking an item or service and advertising it to your audience. Simple, right? Well, not exactly.
As I mentioned at the start of this paragraph, there are many types of affiliate marketers out there. People tend to choose the type of marketing that works best for them. It depends on your location, your initial investments, your marketing background, etc. However, the most important factor is the size of the audience.
Before I continue, let me point out: it is possible to be successful in affiliate marketing without any social media presence. The vast majority of people who are wondering how to start affiliate marketing have no online audience. I'll talk about this a bit later in the tutorial.
If by any chance you have some sort of online presence - great! When you are just thinking about becoming an affiliate marketer, things can seem difficult. This is true to some extent - affiliate marketing has a steep learning curve. You must have a lot of professional skills in addition to good qualities of character. An initial audience will help you start and grow your affiliate business * much faster.
Whether you write articles online about different types of cakes or have a tech-based YouTube channel, any audience will help you grow your affiliate side exponentially. You just need to know who your target audience is - after that the whole “how to do affiliate marketing” part becomes a lot smoother.
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How to start affiliate marketing?
Now that you have a very basic understanding of what affiliate marketing is, we can start talking about how to start affiliate marketing.
To make it easier to understand and learn, I will start by introducing you to the main types of affiliates. I won't cover them all (that would probably be impossible) - just the main ones that people refer to when thinking about how to do affiliate marketing.
One of the main and most well-known types of affiliates is the referral affiliate.
Referring affiliates get special links from their sponsors. These links are unique - each link belongs to a single affiliate.
The links lead to specially designed landing pages of the product or service provider for which the affiliate “works”. These landing pages usually have some sort of merchandise or service that they promote and sell.
Once a person makes a purchase (signs up, takes some other action - depends on the business purpose), the product (service) provider sees that the new customer has arrived at the site through the link specific affiliation. In turn, the affiliate receives a certain share of the income (this amount is usually agreed upon before getting the affiliate link).
I have no doubt that you have seen this type of affiliate everywhere - you don't have to know how to start affiliate marketing to be able to promote like this. For example, many YouTubers do - you'll see them promoting a product and asking people to go to the seller through their specific link in the description below.
This method of "how to do affiliate marketing" is also very popular because it is financially risk free, both for the business and the affiliate himself. Businesses only make affiliate payments when a purchase is verified and the customer's money is taken, which provides an incentive for affiliates to continue promoting the product or service.
If you are looking for an affiliate program like this, there are several options to choose from. Here are some examples:
Udemy. A MOOC (Massive Multiple Online Courses) provider offering several different courses on various topics.
BitDegree. Earn rewards for achieving certain affiliate goals on this gamified online learning platform.
TeamTreeHouse. A coding-based online learning platform offering you to earn money for every successful referral.
Another popular type of affiliate is product (service) based. Here, companies offer affiliates a specific product or service to promote. Once the affiliate has completed the promotion, they can keep the merchandise for themselves. This is usually a one-time operation, which means that you (as an affiliate) only have to promote the product once.
If the reason you're looking for how to start affiliate marketing isn't purely monetary, this might be a great way to start. Many businesses (especially smaller ones), when they start working with smaller or lesser-known affiliates, like to send them articles for reviews and promotions. This way, the business can check if the affiliate is worth working with in the long run, and the person promoting it can practice and acquire free stuff.
The items you can receive vary greatly depending on the company that chooses to do business with you. If you are just getting started and wondering "How do I become an Affiliate Marketer?" is still fresh in your head, so you probably shouldn't expect to get a top-tier car or desktop.
However, that does not mean that the items (or services) you will receive must be * bad *. On the contrary, there are plenty of small businesses (especially the ones that sell handmade items) that have amazing products that you might want to check out.
While it's common for online influencers to be contacted by businesses who want to sponsor them, that doesn't mean you can't go on a whim and contact a business you love yourself. Sure, you might get a lot of negative responses at first, but when you start to see and understand how the system works, the traffic will start to increase sharply.
The method most sought after by people looking for how to start affiliate marketing is money based. It's pretty self-explanatory: A company or brand pays you a certain amount of money for an agreed sponsorship. Plain and simple, right?
What interests you the most is probably the number of earning potentials, right? What can you expect to get paid for a promotion?
Well, to be honest, no one knows for sure. There is no one answer - each company decides what is a fair price and what is too much.
Keep in mind that a lot of factors come into play here - your audience size, platform, traction, engagement rate, specialty, etc. Each of these factors can hamper or significantly increase the numbers.
Just to give you an example of one possible way to start affiliate marketing, I have a friend who is constantly getting affiliate type referral promotions offered to her. She has a YouTube channel and is quite well known in the community.
She got her first paid sponsorship when she had around 25,000 subscribers. The company offered $ 100 and a few items for review.
Keep in mind that this is just one example - other people might get ten times that amount for a similar type of sponsorship.
There are a few things you (as a person thinking of getting into affiliate marketing and looking for ways to become an affiliate marketer) can do to maximize your potential offers:
Grow your audience. It could be that - if there was just one rule for a budding affiliate who is figuring out how to start affiliate marketing for a long time, this would be it. The bigger the audience you have, the more likely you are to get good deals and long term affiliate offers. Never stop focusing on your audience - decide your niche and go for it.
Be friendly to advertisements. If you want to maximize the potential affiliate deals that are available to you, you should consider becoming (or staying) advertising-friendly with your content. It means no cursed words, no controversial topics, no disapproved behavior, etc.
Focus on your content. Even if you want to spend all day researching and contacting various companies for affiliate sponsorship opportunities, no one is going to work with you if you have poor content. Work on things that you would be proud of AND be proud to show to the rest of the world.
These are just a few tips you should focus on to improve your affiliate experience. Someone looking for ways to start affiliate marketing should have all of these points covered. Unless you're not into the content (or you just don't have an online presence), you'll take a whole different approach.
No audience - no salary?
As I mentioned at the start of the tutorial, the vast majority of people who research how to become an affiliate marketer don't have any online presence (a few hundred Instagram followers don't count). So what should you do in this type of situation?
First of all, get an affiliate link. Your best bet would be to join a widely organized affiliate program - just like BitDegree's - and find a link there.
Once done, join a ton of forums online. Aim for more well-known places like Reddit, Facebook (specific and designated groups), etc. Think about your target audience - who they are, what interests them, etc. - and try to restrict your circles accordingly.
Once you're sure you've found your audience, you can start looking for ways to promote your link. The very first thing before that, however, is to read the forum rules - maybe that doesn't even allow posting links at all?
Remember: don't present yourself as the guy or girl who spent the last month looking for ways to start affiliate marketing and now desperately needs clicks. It won't get you anywhere. Instead, be helpful - actually interact with people and try to help them when you can, and if you see a great opportunity to post your affiliate link - do it. Otherwise, you will simply be banned for spamming.
Affiliate Marketing Tips
Now you should have a general understanding of how to become an affiliate marketer. However, there is a lot of information on the best ways to do this. How do you know which methods are the best?
I am going to give you some tips that you could use in your research on how to do affiliate marketing. These tips should help you both narrow down your target goals and start building a path to successful affiliations.
Know your worth
This can be tricky because many people tend to misinterpret it. However, it must be said.
Know your worth. And no, that doesn't mean you have to be stuck or play hard to get it - these things will shorten your affiliate journey.
What I'm saying is you shouldn't be trying to appeal to companies that are trying to use you just to get your first or second affiliate deal. There are companies out there that will try to exploit people who don't know how to start affiliate marketing - they'll give you huge demands and offer very little pay. Cut down on these types of offers, it's just not worth it.
Maintain your focus
Affiliate marketing is awesome and all (especially when you come to know how to do affiliate marketing), but always remember audience is key.
You might think that this doesn't apply to people who are not looking to build their brand, but rather affiliate marketing. Well I hate to tell you, but it's the wrong mindset.
You see, when you first start out in affiliate marketing, these thoughts come naturally. But imagine this: you work hard and a month or two down the road starts to see that you can generate a lot of traffic. Building your website or platform in this type of situation could boost your income potential!
Be a professional
Brands and companies want to work with professionals. This is only natural - everyone would feel calm knowing that their product will be represented by a reputable person.
Even if you just finished the How to Become an Affiliate Marketing course, don't show it. When you get the deal, act like it's your tenth that day. This will not only help you maintain a certain type of specific reputation, but will also increase awareness of your brand and business.
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So… Do you know how to start affiliate marketing?
In this tutorial, I have tried to answer this question while providing as much information as possible on the topic.
Affiliate marketing is no small feat. Over time, more and more people want to work from the comfort of their home or earn passive income at the same time. And affiliate marketing is just one of the best known ways to do it.
But don't let that get you down. With enough goal-oriented hard work, you could be the next big name in the affiliate marketing world. Soon you will be writing your guides on how to start affiliate marketing! Advice at How to earn money on the internet!